Monday, December 04, 2006

Bush administration to be cartoon

A younger version of George W. Bush jams with his pals in "Lil' Bush." From CNN

This looks like it might be fun. From CNN.Com:

LOS ANGELES, California (Hollywood Reporter) -- Comedy Central has ordered "Lil' Bush: Resident of the United States," a cartoon satire that re-imagines President Bush and key executives in his administration as elementary school misfits.

The title character is surrounded by close pals like Lil' Cheney, who grumbles unintelligibly, and Lil' Condi, who pines for Lil' Bush and does his homework for him.

"Bush" is not without its risque moments. When Lil' Bush's school serves falafel instead of hot dogs for lunch in one episode, he and his pals torture the cafeteria employees with methods made famous during the Abu Ghraib prison scandal.

Six episodes from writer-producer Donick Cary ("The Simpsons") have been ordered to air on Comedy Central next year.

So this Bush cartoon is going to be produced by Simpsons' writer-producer Donick Carey. The Simpsons is one of the longest-running American sitcom, and one of the longest-running American animation programs to date at 19 seasons. Carey was involved in writing seven episodes on the Simpsons, as well as writing for Just Shoot Me and the Late Show with David Letterman. You have to wonder if Carey can bring the same blend of cynicism and satire that has made the Simpsons a hit to Lil' Bush--because you can bet there are six years of Bush incompetence, scandals, and controversies to mine for this new series. Continuing with the story:

"Bush" got its start in September as six five-minute clips offered by Amp'd Mobile, a U.S.-based wireless service that packages video entertainment programming with cell phone service.

"Bush" represents an unlikely reversal of the one-way flow of programming from television to other digital platforms, where networks and studios are attempting to extend franchises in search of new revenue. That said, many a programmer has cited the Internet and mobile arenas as potential breeding grounds for fare that could translate back to TV.

"What's exciting as a developer is that content can come from so many places these days," said Lauren Corrao, executive VP original programming and development at Comedy Central.

Amp'd is licensing "Bush" to Comedy Central while retaining rights to air the series on its Comedy Central-branded video channel as well as an exclusive hold on wallpaper and ringtones that emerge from the series in any region Amp'd operates.

"We looked at it as an experiment to use mobile as an incubator that would pop to television," said Seth Cummings, senior VP content development and programming at Amp'd. "It's a huge validator right out of the gate because it's the first project we did."

"Bush" has gotten traction on viral video sites like YouTube, where the original episodes has drawn more than 230,000 streams. It won't be Comedy Central's first foray into devoting an entire series to poking fun at Bush. In 2001, the live-action spoof "That's My Bush," from "Park" creators Trey Parker and Matt Stone, had a short-lived run on the network.

The one problem I do have with Lil' Bush is the time frame. The Bush presidency is up within two years--will that be enough time to produce and air a hit cartoon series? This series is a parody of the Bush presidency--will it continue after President Bush steps down in January 2009, and a new president is (hopefully) elected into office? Or will the writers adapt Lil' Bush into a new political landscape that will reflect U.S. politics in 2009?

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